Ute Henzgen and her Unit 3 team are responsible for media performance and media consulting for the investments. The investments are the responsibility of a separate team led by Beate Koch. Its key asset is large audience reach in different target groups, which will help the companies build and scale up their brands during the growth phase as part of a marketing mix, according to RTL. RTL Ventures will give the companies in its portfolio access to media brands such as RTL, VOX, n-tv, Stern and Gala across a wide range of media: TV, Addressable TV, digital and print. The idea is to build up a portfolio of innovative European firms that aspire to become category market leaders in the long term and for which the DACH market (Germany, Austria and Switzerland) offers relevant growth potential, according to RTL, adding that the investment team can call on “substantial cash and media resources” to achieve this. Beate Koch (l.) and Ute Henzgen (r.).German media group RTL Deutschland has set up a new unit, RTL Ventures, to invest in consumer tech companies.
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